Minnesota Department of Transportation

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Research Projects

Evaluation of Sustained Enforcement, Education, and Engineering Measures on Pedestrian Crossings

Status:  Active
Project Start Date:  06/20/2017


Pedestrian fatalities and injuries represent a growing percentage of all traffic fatalities and injuries. For example, pedestrian fatalities comprised 10.9% of all traffic deaths nationwide in 2004, but 14.5% in 2013. A behavioral approach to safety culture would suggest changing one safety target area at a time. If one changes a number of safety related behaviors in a specific area such as pedestrian safety and speeding, one should expect changes to transfer to untreated safety related behaviors. A recent study supported by the NHTSA demonstrated that an element of the driving culture could be changed on a citywide basis using a multifaceted program that systematically applied psychological behavioral principles on a community level. The objective of this study is to review the City of St. Paul's effort to improve pedestrian safety and investigate whether a similar program to the NHTSA supported study could be applied to changing the driving culture related yielding to pedestrians and speed compliance on arterial and collector roads on a citywide basis. The multifaceted activities will be planned and implemented in St. Paul together with city traffic engineers and enforcement officers. This study will add value to developing livable communities by: 1) analyzing effectiveness of previous and implemented ountermeasures to change two significant targets (yielding to pedestrians and speed reduction); 2) investigating whether effectiveness could be transferred to other safety areas; and 3) examining long-term maintenance of the behavior changes produced by program implementation.

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